05/01/11
Social Innovation, Inc.:5 Strategies for Driving Business Growth through Social Change
Written by Jason Saul
Preface: Unlike other authors I've read on the topic, Saul uses specific case histories for each of the five strategies he suggests corporations consider regarding social involvement. His basic thesis that our business brains and our social/civic brains no longer be detached is one I subscribe to wholeheartedly. Getting that beyond philosophy and into chapters and verses is much harder and Saul does a good job.
A favorite quote:
"The real aha behind social innovation is what I refer to as social arbitrage; discovering the hidden or unrealized business potential in social change. It's about creating new forms of value, drerived primarily from achieving socially desirable outcomes."
http://www.amazon.com/Social-Innovation-Inc
